Business Marketing

As an owner of a small business, you most probably considered getting started on some marketing to boost your sales. But at the same time, you feel that you have insufficient time invest in studying the resources available on the market that give advice on how to achieve that. Thus, the need for efficient and effective business marketing becomes a key consideration.

SoLoMo is a comprehensive marketing solution for local businesses. SoLoMo stands for “Social”, “Local”, “Mobile”. Let’s take an example to elucidate the point. Paul manages a small pizza place. To begin with, we’ve started a website primarily optimized for smartphones. Why does this suit Paul’s business? The majority of searching and browsing the internet is done primarily on mobile devices these days. It is a common sight to see office workers bent over phones even during their lunch breaks, busy communicating, researching or working on some business exchange. Although a desktop version is still important, the initial contact is usually made with potential clients by using your mobile first. It is an invaluable tool to stay in touch, “having your finger on the pulse” of your business.

In addition, we’ve also optimized the site for local searches which is sometimes called local SEO. If anyone with a smartphone searches for pizza somewhere near Paul’s place, thanks to GPS and other positioning technologies, his site will appear in the top results together with a map, distance and exact address. This creates a wonderful “visibility” which is crucial for a small business looking to expand with organic leads. And finally, we’ve set up accounts on multiple social networks. People can now share statuses, pictures and reviews and tag Paul’s Pizzeria in them. So, customers themselves naturally create content and spread awareness of Paul’s business with no additional cost involved. This ensures that the content is both relevant and cost-free! Social media platforms also provide a great source of feedback and serves as a valuable communication platform. There can be plenty of “back and forth” to ensure customer satisfaction. This in turn will lead to positive reviews and referrals from satisfied customers which generate increased organic leads. Ultimately, all these factors are reflected by search engines increasing the search rank even more. 

So, there it is! Social, local, mobile – it’s all interconnected in a basic, affordable but very effective strategy for local businesses. With our help, you can easily make it yours.